Monday, March 21, 2011

DC CHARITY EVENT: Curve Appeal - Fashion and Beauty



Curve Appeal will take place at Sylene on Thursday, April 14, 6 – 8 p.m. The event will benefit Living in Pink, for the prevention and treatment of breast cancer (a flier for the event is also pasted below).

Hosted by the Cosmetic Surgery Center of Maryland, Bethesda Magazine, and Sylene, this special event includes a fashion show featuring the latest swimwear and lingerie from Sylene, expert advice on styles to flatter your figure, and beauty solutions from the nationally acclaimed plastic surgeons of the Cosmetic Surgery Center of Maryland, as well as sips, bites, prizes, and more! (Sylene is located at 4407 South Park Avenue, Chevy Chase, MD 20815.)

10% of all sales that evening will be donated to Living in Pink, for the prevention and treatment of breast cancer.

Cost to attend is a $10 donation to Living in Pink.

RSVP by calling 301.718.7787 x207 or e-mailing events@bethesdamagazine.com.

Wednesday, May 26, 2010

DC FASHION EVENT: Finding the Perfect Swimsuit with Cyla Weiner



Industry expert, Cyla Weiner will make finding the most flattering swimsuit stress-free for Washington area women amid the silken lingerie at Sylene of Washington's Chevy Chase store as part of their Bras & Brunch series on Sunday, June 6th from 10:30 a.m. until noon. Cyla will show women what's hot in swimwear for Summer 2010, and use models to show attendees how to enhance the positives, while minimizing the problem areas such as hips and thighs. All women have an area they wish were a little bit different, and Cyla will show us her tricks for making swimwear shopping a breeze. Having grown up in the lingerie business, and owning Washington's top lingerie and swimwear boutique for 34 years, Cyla Weiner brings a level of expertise to fit and fashion that you won't find anywhere else. Cyla goes to New York and Miami each season, and uses her knowledge and great eye to brings back the best of the best in swimwear for her clients. This makes Sylene the perfect place to shop, as all the editing has all been done.


We hope you will join us for complimentary champagne brunch and a fun, informative and interactive program. Enter to win a $50 gift certificate to use on the purchase of a new bikini or other swimsuit!



WHEN: Sunday, June 6th, 2010 from 10:30 a.m. until 12:00 p.m.


WHERE:

Sylene of Washington

4407 South Park Avenue

Chevy Chase, MD 20815

(301) 654-4200

www.sylenedc.com



RSVP Required. RSVP http://sylene.eventbrite.com/ or call at (301) 654-4200



About Cyla Weiner

Cyla Weiner is a bra, intimate apparel and swimwear fitting expert who grew up in the fashion industry with her sister Helen along side her parents, who owned a lingerie retail store in New Jersey. She opened Sylene of Washington, a woman-owned lingerie and swimwear boutique, in the Washington-DC area almost 35 years ago. She and Sylene's fitting experts specialize in helping women, brides to be, and teens who appreciate a combination of personal attention and superior, luxurious selections. Cyla hand picks intimate apparel, swimwear and accessory products from domestic and international suppliers. Staff at Sylene help clients make beautiful and perfect choices when it comes to a first bra, a wedding trousseau, honeymoon registry, swimsuits, nursing bras, or after breast surgery. There is no lingerie shopping experience like a Sylene of Washington experience.



Sylene of Washington

There is no lingerie shopping experience like SyLene. A woman-owned lingerie store in the Washington, DC area with over thirty years experience, SyLene is synonymous with the best in intimate apparel. The name SyLene stands for Cyla and Helen, sisters who grew up spending Saturdays and summer vacations working in their parent’s lingerie shop. In 1975, Cyla opened SyLene, and since that time, SyLene has specialized in serving their customers with the finest lingerie, swimwear, sleepwear, post-surgical items, accessories, and gifts handpicked from the best domestic and international designers.

The members of their friendly staff are fit experts, known for personal, individualized attention. They will help you find the perfect choice whether it’s a first bra, wedding trousseau, swimsuit, nursing bra, or mastectomy prosthesis. A woman's intimate apparel wardrobe is as unique as she is, and SyLene believes every woman can experience the special pleasure of style, beauty, and a great fit.



SyLene believes in helping the community. They donate bras and sleepwear to women's shelters, and work closely with organizations such as Suited for Change, Volunteers of America, and Second Chance Employment Services. They regularly visit hospitals, educating them on mastectomy items available for their patients.



www.sylenedc.com