DC FASHION EVENT: STACY LONDON IS COMING TO TOWN

STACY LONDON IS COMING TO MONTGOMERY MALL

TLC's What Not To Wear host, Stacy London will be appearing at Westfield Montgomery Mall to kick off their Shopper Style Tour on Saturday, April 14th. As part of this fashion initiative, Stacy London will meet local shoppers and provide humorous tips on trends, as well as individualized "what to wear" and "what not to wear" feedback, etc. As part of the tour, shoppers are given free wardrobing, beauty consultation and other fashion tips by London's style team -- see below information.


Free and open to the public, the award-winning Westfield Style Tour at the Westfield Montgomery shopping center features two consecutive weekends featuring personalized style consultations with professional industry stylists, beauty makeovers, and insider advice on spring apparel trends from fashion icon Stacy London and her team of stylists from Style for Hire.

April 14th Stacy London Appearance - 12pm – 2pm and 3pm – 5pm

Stacy London will be personally available to share her insider knowledge, do's and don'ts... and secrets for a fashionable lifestyle with local shoppers on Saturday, April 14th. Shoppers will also have the opportunity to have their photograph taken with Stacy and receive a free signed copy of Westfield Style magazine, as well as a free mini clutch ($15 value).

Fun outing for moms & daughters, those entering or re-entering the workplace, teens, and the "wardrobe challenged." IMG, the company that produces New York's Fashion Week has brought the set to the mall where customers can receive style, beauty and wardrobe consultations by industry experts -- Tour includes a rolling Style Closet with clothing selections where residents can be "rewardrobed" (stylists* will interview and give fashion "do" and "don't" consultations based on styles, body types and other preferences)

Local residents will receive Style Tour "Fashion Fixes" by the industry experts who know fashion -- What Not to Wear's Stacy London's Group, Style for Hire. Their catch phrase: "Discover Your Inner Fashionista!"

Also includes a Beauty Bar, featuring samples and demonstrations highlighting for personalized tips for makeup and accessories.

MORE ABOUT THE TOUR

During all four days of this showcase event, all visitors are invited to relax in the custom-designed Westfield Style Salon. Visitors also receive a free, personalized fashion consultation with a professional fashion industry stylist personally trained by Stacy London herself. These one-on-one consultations also include apparel recommendations pulled from the Westfield Style Closet – a source for the trendiest merchandise from popular Westfield Montgomery retailers such as BCBG Max Azria, White House | Black Market, The Limited, Bakers, Soma Intimates, and many more top national and international brands.

Once participants find their perfect outfit from the Westfield Style Closet, they can enjoy a free makeup consultation at the Westfield Beauty Bar, featuring samples and demonstrations highlighting “can’t-miss” looks in makeup and accessories. Armed with a completely new look and expert fashion advice, visitors are given their very own digital style assessment containing the customized recommendations for apparel and accessories they received from their personal stylist. Shoppers also receive discount cards and other special incentives to purchase items from the apparel and beauty lines they encountered during the course of their visit.

WHEN:

Saturday, April 14th (12-8pm)

Sunday, April 15th (12-6pm)

Saturday, April 21st (12-8pm)

Sunday, April 22nd (12-6pm).


Stacy London exclusive “meet and greet”: Saturday, April 14 (12-2pm and 3-5pm)

WHERE:
Westfield Montgomery
7101 Democracy Blvd.
Bethesda MD 20817
301.469.6025

CONTACTS:

Joanna Caputi
Director, Marketing
Westfield Montgomery
301.469.6025
jcaputi@westfield.com

Beth Gallagher
The Sky Group, Inc.
301-452-1459
beth@theskygroupinc.com

WIN A GIFT CERTIFICATE FOR $200 OFF A STYLE FOR HIRE APPOINTMENT

Win a $200 Off Gift Certificate for use on your next style appointment with Style for Hire. To enter, simply leave a comment on this post (include your email address) or on our Facebook page. Tell us your most treasured possession in your closet. One (1) Winner will be chosen at random on Friday, September 17, 2010 at 6:00 pm. Good Luck!

Stacy London is Coming To Town! Style For Hire Kicks Off

Stacy London is working to change to idea that stylists are only for celebrities.

On a gorgeous Monday morning, London and her business partner and Style for Hire CEO, Cindy McLaughlin, talked very candidly amidst a group of area fashion bloggers (including yours truly) about their new venture, Style for Hire and the importance of style as it relates to one's self-esteem. "We don't want our clients to feel like second class citizens," London said, "we want to help them shop their closets, add a few pieces and take their wardrobe as far as it can go."

Style for Hire is a national network of selected, trained, and certified personal stylists who bring in-home wardrobe advice and shopping assistance to customers, including men and women. London was very straightforward about Style for Hire's mission. "We want our clients to know that we heard them. Their opinion will matter. In fashion, some stylists have that 'I know what's best for you' attitude. That's fine but we don't want our clients to be dependent on a stylist. We want to educate our clients so that they learn how to dress the bodies based on their body type."

Style for Hire has partnered with Second Time Around so that clients can take clothing in their closets that don't fit or are outdated and place those items on consignment. Why not earn a little cash for that stuff!?! Style for Hire is also partnering with retail shops like Lord & Taylor and Ann Taylor as well as other local favs of their DC-area stylists.


Stylists go through several levels of training and evaluation before they are actually invited to become an official Style for Hire stylist. So it's not a free for all. They are evaluated on four criteria: 1) Taste, 2) Customer Service Skills, 3) Attitude (do they really love what they do), and 4) Years of Experience as a Stylist. So you know that you are working with a highly trained professional and someone is focused against your needs, not out to just make a few bucks.

What most impressed me about London and McLaughlin was their passion (McLaughlin's from her own personal style story in which she called London for help with finding something to wear). They really do understand the connection between showing someone how good they can look, regardless of their weight, height, body type, etc. It is all possible.

For more information about Style for Hire, visit their web site.

DC FASHION EVENT: Crawl Around With Stacy London

Stacy London invites you to join her and the Style For Hire stylists for a shop
crawl to celebrate the launch of her new company, STYLE FOR HIRE!

September 13th, 2010
11:00 am - 5:30 pm
Throughout the DC Metro area
To crawl along with Stacy and her team, please visit their Crawl Schedule:


Style For Hire is a network of selected, trained and certified personal stylists who
bring in-home wardrobe advice and shopping assistance to customers. Bring an orphan garment that’s crying for an outfit, and they’ll give it a whole new life.

Refreshments served!