Thursday, October 20, 2011
SAKS FIFTH AVENUE CHEVY CHASE TEAMS UP WITH SUBURBAN HOSPITAL FOR THE KEY TO THE CURE CHARITY SHOPPING WEEKEND
To help raise both money and awareness for women’s cancers, Saks Fifth Avenue Chevy Chase will partner with Suburban Hospital to support women’s cancer programs and host the 2011 Key To The Cure, a charity shopping weekend taking place Thursday, October 20 through Sunday, October 23.
To launch this year’s event, Saks Fifth Avenue Chevy Chase will host a Key To The Cure kick-off celebration on Thursday, October 20 from 6 to 9pm, featuring hors d’oeuvres, live entertainment and, of course, shopping.
Saks will also offer a limited-edition Key To The Cure T-shirt designed by Elie Tahari, available beginning Friday, October 1 and retailing for $35 in Saks stores, Saks Fifth Avenue OFF 5TH stores and on saks.com. 100% of the purchase price of each shirt sold will be donated to local charity partners.
Grammy and Academy Award winner Jennifer Hudson has been named the 2011 Entertainment Industry Foundation’s Women’s Cancer Research Fund ambassador for Saks Fifth Avenue’s 2011 KEY TO THE CURE campaign. In support of this program, Ms. Hudson will appear in a national public service announcement (PSA) wearing the Elie Tahari limited-edition T-shirt.
During the Key to the Cure kick-off celebration on Thursday, October 20, many special events will take place. There will be Key Cuisine from 20 of the hottest restaurants in the DC Metro Area, live music, DJ’s, signature cocktails, beauty treatments, floral presentations by local florists and a PopChips Lounge complete with a photobooth where guests can load their pictures directly to Facebook and Twitter.
Marco Bicego, Italian fine jewelry designer, will also be joining us for the kick-off festivities and showcasing his Fall 2011 Collection in our fine jewelry department. The Marco Bicego team will be making a donation directly to Key to the Cure.
Saks Fifth Avenue initiated its charity shopping weekend in 1999. Since then, the company has donated over $30 million to women’s cancer research and treatment organizations throughout the United States. Organizations benefiting from these funds include: The Breast Cancer Research Foundation, Entertainment Industry Foundation’s Women’s Cancer Research Fund, Cleveland Clinic, Boston’s Dana-Farber Cancer Institute, Nevada Cancer Institute and many others.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewellery, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 46 full-line stores in 22 states, 5 licensed stores in the Middle East and 2 licensed stores in Mexico City, 57 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.