Women’s fashion retailer The Limited is proud to announce its second exclusive collaboration with designer
Jodi Arnold, launching in stores and online at thelimited.com, August 15, 2010.

Jodi Arnold for The Limited is designed again with The Limited’s message of “Your Personal Success” in mind: this Fall 2010 collaboration continues to celebrate the impact and the role of women in our society. The collection of dresses, tops and bottoms in a playful mix of feminine and masculine influenced designs feature retail prices The Limited customer can appreciate: dresses with signature details will retail from $98 - $128; tops are $49.50 - $79.50, and skirts and leggings are $49.50 - $79.50.

The Limited’s Fall collaboration with Jodi Arnold is created with signature embellishments, unique prints and trademark attention to detail to maximize styling potential by seamlessly integrating once again with pieces from The Limited’s Fall 2010 Collection. This new collection is helping The Limited’s customer DISCOVER HER OWN FREEDOM OF EXPRESSION as a source of empowerment.

For Fall 2010, designer Jodi Arnold unveils her second “Jodi Arnold for The Limited” collection. This season Jodi celebrates the modern woman and how that woman’s success, as reflected in her style, becomes a source of personal empowerment and confidence.

As a follow up to her hugely successful Spring launch collection and tour last season, Jodi’s second exclusive capsule collection for The Limited features a playful mix of feminine and masculine influenced dresses, tops, and bottoms. The collection provides a fashion-forward aesthetic that is a metaphor for a time when American women sought greater independence.

Designer Jodi Arnold unveils her second “Jodi Arnold for The Limited” collection for Fall 2010 during a six-city personal appearance and fashion show tour.

The tour will echo The Limited’s mission of empowering women and the brand’s message of “Your Personal Success”.

A team of style experts will join Jodi to offer advice on how to wear the collection and mix it with your favorite existing Limited pieces. Desserts and cocktails will be served. Arrive early to get your gift bag; supplies are limited. Receive 40% off your purchase and enter for a chance to win a $250 wardrobe.

August 12, 2010
Time: 6:00 – 9:00pm
Fashion Centre at Pentagon in Washington, DC

August 17, 2010
Time: 6:00 – 9:00pm
Cherry Hill Mall in Cherry Hill, NJ (Philadelphia)

August 18, 2010
Time: 6:00 – 9:00pm
Kenwood Towne Centre in Cincinnati, OH

August 19, 2010
Time: 6:00 – 9:00pm
Mall of Louisiana in Baton Rouge, LA


The collection provides a fashion-forward aesthetic that is a metaphor for a time when American woman sought greater independence to cast a light filled with hope, expectation, and the embrace of greater responsibility that is authentic to who she is. Both The Limited and Jodi are excited to bring this collaboration again to the audiences who loved it in the Spring: “Jodi’s designs were very appreciated by our customer, so we wanted to bring it back, since it was such a wonderful partnership,” says Linda Heasley, CEO, The Limited. “Fashion is not art,” adds Jodi, “It’s a fine line between art and commerce. The joy is in creating something that is beautiful and art-inspired yet wearable for many kinds of people.”

ABOUT THE LIMITED
Based in Columbus, Ohio, The Limited, an affiliated portfolio company of Sun Capital Partners, Inc., is well-known as the store concept that began mall-based specialty retailing as we know it. Drawing on more than 40 years of presence in American shopping centers, The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help the modern woman succeed. The Limited has over 220 mall locations throughout the United States. www.thelimited.com